Made a system for tracking gift cards

A dedicated tracker for recording customers and redeeming gift cards in-store — separate flows for recording a new customer and for redeeming a card at a participating store.

Made a system for BSD gift card

A virtual BSD gift card experience — customers tap an envelope to reveal their card, which displays the awarded value and is redeemable across all participating BSD brands.

Made a standee for 22 Samsung concept stores

In-store standee promoting the Digital Gashapon, deployed across all 22 Samsung concept stores. Gallery below sourced from the concept deck.

Making the customer follow BSD FB, TikTok, and IG

Part of the in-store flow directs customers to follow BSD's official Facebook, TikTok, and Instagram pages as a step toward their rewards.

After claiming the device, customer will receive Launch Play Access

Launch Play Access is handed to the customer immediately after their device claim — it's their entry point into every unfold across the launch experience.

Customer will play the fold / flip dice provided

The first unfold — the customer rolls the Flip & Fold dice provided in-store to determine their reward.

Customer taps the Digital Mystery Box matching their dice roll

After playing the dice, the customer will tap the digital mystery box that corresponds to their dice play.

For SES

• Galaxy Buds Core + 25W Travel Adapter
• Galaxy Buds 3 FE + 25W Travel Adapter

For Multi-Brands

• Galaxy Buds Core + 25W Travel Adapter
• BSD Gift Card + 25W Travel Adapter

Made a digital gashapon for the second play of the customer

The second unfold — customers spin the Digital Gashapon for a randomized prize. Separate links serve the SES and Multi-Brand stores.

Provided gift cards for digital gashapon prize

Gift cards are stocked and released as prizes for winning Digital Gashapon draws.

Customer will receive a tote bag or umbrella by playing the digital envelope

The third unfold — customers open a digital envelope to reveal their premium gift: a BSD tote bag or travel umbrella.

Customized bag tag

A customized bag tag prepared as part of the customer's premium gift set.

Filming a customer journey tutorial for AMS

A walkthrough video filmed to train Area Managers on the full in-store customer journey.

Filming a tutorial for Launch Play Access — 3 games

Tutorial videos covering all three Launch Play Access games, filmed separately for SES and Multi-Brand stores.

Created flipbooks

Companion flipbooks built for this campaign, for different audiences and lengths.

Real customer moments

A collection of real customer moments captured across BSD stores during the Galaxy Z Fold8 & Flip8 pre-order — from device pickup to prize claiming.